Research
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IMI says ‘Canada’ messaging is ‘low-hanging opportunity’ for brands
3 days ago -
Canadians increasingly looking online for dining deals: poll
May 23, 2025 -
RBC claims lone Canadian slot in Kantar’s BrandZ top 100 list
May 21, 2025 -
Leading without a map: Why innovation is the new leadership imperative
May 20, 2025 -
CMDC report finds 96% of senior marketers use AI
May 13, 2025 -
RBC tops list of preferred banks in newcomer loyalty survey
May 12, 2025 -
Cultural Intel uncovers multicultural insights with ‘Buy Canadian’ poll
May 9, 2025 -
Poll shows dairy items are the top target for consumers buying Canadian
May 8, 2025 -
‘Buy Canadian’ movement more likely to spare QSRs and retailers: Leger
May 6, 2025 -
TD tops Brand Finance’s Canada 100 survey for third straight year
April 28, 2025 -
Leo’s 2025 HumanKind Study: Navigating the digital dilemma
April 22, 2025 -
‘Proudly Made in Canada’ packs the biggest punch with shoppers: IMI research
April 22, 2025 -
Why B2B marketing needs a human reboot
April 17, 2025 -
Leo’s 2025 HumanKind Study: Young Canadians are defining ambition on their own terms
April 15, 2025 -
BIPOC creatives report decline in inclusivity: POCAM poll
April 14, 2025 -
Canadian brands seeing post-tariff reputational boost, Leger survey says
April 10, 2025 -
CMA resources outline responsible AI use
April 9, 2025 -
Exclusive: Leo’s Tahir Ahmad and Sarah Carpentier dissect the 2025 HumanKind Study
April 7, 2025 -
SickKids, FCB retain ‘VS’ platform’s fighting spirit for 150th celebrations
April 3, 2025 -
Ipsos poll puts inflation concern ahead of geopolitics in Canada
March 27, 2025 -
Black Canadians report workplace-equity progress, but urge leaders to speak up: Poll
March 26, 2025 -
New poll numbers challenge the notion of ‘Buy Canadian’ unity
March 25, 2025 -
Canadians cutting back on U.S. product purchases in store: Leger
March 24, 2025 -
Gen Z less trusting than broader population, study finds
March 12, 2025 -
Trade-war chaos an opportunity for food manufacturers: Charlebois
March 11, 2025 -
More than 70% of Canadians support dollar-for-dollar tariffs: Leger
March 10, 2025 -
Seven in 10 shoppers planning U.S. boycott, KPMG survey shows
March 4, 2025 -
IMI survey sheds light on obstacles to brand trust
February 26, 2025 -
IMI survey shows buy-local trend more prevalent in Canada than U.S.
February 20, 2025 -
Canadian Tire tops ‘most Canadian brand’ poll
February 12, 2025 -
8 in 10 Canadians checking product origin labels in response to U.S. tariffs
February 11, 2025 -
Canadians plan to cut back on spending if tariffs are imposed
February 10, 2025 -
More than six in 10 Canadians will avoid U.S. goods: survey
February 3, 2025 -
Valentine’s Day celebration intent rises year-over-year: Numerator
January 31, 2025 -
Simons tops list of online performers, Leger study finds
January 23, 2025 -
Kenvue, Mondelez, Nestle among winners at Best New Product Awards
January 23, 2025
